Sunday, February 21, 2010

TV Dinner

After purchasing their first black and white television in 1955, Betty discovered the TV Dinner. Perfect for busy weekdays, all Betty had to do was pop the aluminum tray in the oven for 25 minutes and supper was ready. Her family could then enjoy their meal while watching their favorite programs, I love Lucy and The Ed Sullivan Show.

C. A. Swanson & Sons coined the term TV Dinner in 1953 with the introduction of their frozen Thanksgiving meal which consisted of turkey, cornbread dressing, frozen peas, and sweet potatoes. They sold 10 million that year at 98 cents each, changing the way Americans eat. Even though Swanson was not the first company to produce frozen foods, their insightful advertising made them a huge success among American families already excited about television.

Clockwise from top left:,,,

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